The Chinese are coming!

2015 was another record year for Chinese arrivals to Australia. According to recent statistics released by Tourism Australia, over 1 million Chinese tourists visited Australia in the last year (up to March 2016), up 22% on the previous 12 month period. And the increase for the year before that was 18.4%.

In fact, as the graph shows below, the numbers of Chinese visitors to Australia have been increasing for the past 6 years (since about 2009) at an average rate of about 20%.

chinese tourists arrival statistics

Another thing to note with this graph is that the numbers of Chinese visiting Australia did not move much between the years of 2005 to 2009 – can you think why this might be the case? We’ll be providing some answers on this in a post very soon.

If the number of Chinese tourists visiting Australia continues to increase at an annual rate of 20% for the next 5 years (which, by the way, is not an outlandish expectation based on recent history), Australia could be welcoming over 2.5 million Chinese to Australia by 2020! That is more than double the amount of Chinese that visited Australia last year…and you thought the Chinese boom had already arrived! Rest assured, despite any talk of an economic slow down in China, the numbers of Chinese tourists to Australia will continue to steadily increase – and a future post will explain why this is the case.

Tourism Australia has previously forecast that by 2020, the Chinese tourist market could be worth up to $13 billion to the Australian economy. However, with the current rate of growth, that estimate seems to be on the conservative side! What do you think? Leave a comment with your 2020 estimate, and let us know your observations on how the Chinese tourist market is affecting you.

Are you ready for the Chinese tourist boom? Get China Ready Now!

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