Welcome to this fortnight’s China Ready Now Round-Up.
Here are the 8 top stories I’ve been following.
- Firstly, a bit of self promotion. Last week I was interviewed by Alan Kohler on Chinese tourists and in particular, what Australian listed-businesses and industries are benefitting from increased visitation from China. You can have a listen to our chat here (a 7-day free trial is available, then fast forward to the 19 minute mark).
- Also last week I attended the launch of the Australia-China Business Council and LEK report on the “China Tourism Economy“. I’ve previously highlighted some statistics from that report, but one aspect that I want to touch on today is the role of Chinese international students. But first, look at this graph.
- According to the report, there are 165,000 Chinese students in Australia. They constitute approximately 30% of international students in Australia and contributed between $5-6 billion to the Australian economy in 2016. Yet, 40% of them say they would not actively encourage other Chinese students from studying in Australia. To put it lightly, that is a pretty worrying statistic. What is going wrong?
- Well, apart from the recent incidents of assault of Chinese high school students, the labelling of Chinese students as “spies” and ongoing concerns about universities and academics self-censoring so as to not offend Chinese students, the bigger problem appears to be limited pathways to jobs/careers in Australia after graduation and a lack of support networks to help Chinese students develop links with the broader community. I asked the question at the report launch, who’s role is it to improve Chinese student experiences while in Australia: the government, universities or private businesses? What do you think? Send me an email – I would love to hear your thoughts on this!
- In more positive news, Bernard Salt recently published some interesting analysis on the census results, which showed that Australia is visited significantly more by females than males, in fact it is a 56:44 split. Have a read here (paywall).
- In aviation news, Perth looks to be receiving direct flights from Shanghai with China Eastern Airlines from next October. Currently only about 3-4% of leisure visitors from China visit Perth so these new flights could really open up Western Australia to more Chinese visitors. There is also talk of direct flights from China to Darwin (paywall).
- Back in WA, Premier Mark McGowan wants the number of Chinese students in WA to double – at the moment only 6% of Chinese international students choose to study at Western Australian universities.
- As an added bonus, here are 2 interesting articles for some extra reading:
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I hope you enjoyed this edition of the China Ready Now Round-Up. For more updates during the week on Chinese tourism trends and how to attract Chinese tourists, follow me on LinkedIn.