China Ready Now Round-Up (15 October 2017)

Welcome to this fortnight’s China Ready Now Round-Up.

Here are the 8 top stories I’ve been following.

  • Since China introduced the 2-child policy (or rather, broadened it) at the start of 2016, there has been a rise in family travel, both within China and abroad. That is leading to a windfall for businesses such as Airbnb and its competitors, as more Chinese travellers choose to stay in homes, rather than hotels.
  • Meanwhile, one of Airbnb’s biggest Chinese competitors, Tujia, just raised a further $300 million (paywall), valuing it at $1.5 billion.
  • Are China’s Golden Weeks, the week-long holidays celebrating Chinese New Year (January/February) and National Day (October), starting to lose their lustre? While leading to a massive increase in Chinese travellers, they also lead to bottlenecks and unsatiable levels of demand at popular tourism destinations.
  • Technode has an interesting piece on how China’s biggest tech giants (Alibaba, Tencent, as well as bike-sharing companies ofo and Mobike) are following Chinese travellers as they head abroad.

Do you want to take advantage of the power of China’s tech giants to attract more Chinese tourists this coming summer? Get in touch with us for a free consultation.

I hope you enjoyed this edition of the China Ready Now Round-Up. For more updates during the week on Chinese tourism trends and how to attract Chinese tourists, follow me on LinkedIn.

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