China Ready Now Round-Up (14 August 2017)

Welcome to this fortnight’s China Ready Now Round-Up.

Firstly, apologies for the lack of newsletters recently. I have been working on a project that I look forward to telling you more about shortly. In the mean time, I will be sending out this newsletter once every two weeks. To catch up with all that is new in Chinese tourism, here are 8 top stories I’ve been following.

One of the key take-aways for me from the Chinese International Travel Monitor was that language barriers continue to be major headache for Chinese travellers. Of the top 6 areas where hotels could improve their services for Chinese guests, 3 were language related. Having in-house Mandarin speaking staff was the second most important facility for Chinese guests, while Chinese language travel guides and Chinese language websites were the 5th and 6th most important features for Chinese travellers.chinese language

I’ll give you a recent example of the importance of having some Chinese-language content about your business. I recently showed a family from Nanjing around New South Wales for a week, and one activity they particularly wanted to do was a farmstay. They had researched online and found only one farmstay property which had put some Chinese language content on their website. Unfortunately for them, this farmstay was booked out on the dates they wanted (probably by Chinese families looking for a unique holiday experience). The moral of the story? If you have Chinese content on your website, you’re going to be putting yourself ahead of all your competitors – and increased bookings will come your way!

To get ahead of the competition with some high-quality Chinese language content, get in touch with us for a free consultation.

I hope you enjoyed this edition of the China Ready Now Round-Up. For more updates during the week on Chinese tourism trends and how to attract Chinese tourists, follow me on LinkedIn. And if you think I’ve missed anything important, please contact me.

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