Welcome to this week’s China Ready Now Round-Up.
“It’s a market you absolutely need to serve”.
That’s the word from Qantas CEO Alan Joyce (paywall), talking last week about Chinese tourists and the airline’s plans for future growth through ferrying Chinese around Australia. Qantas and its subsidiary Jetstar control almost two-thirds of the domestic flight market, and Qantas’s domestic market makes almost twice as much profit as its international flights.
So it is a no-brainer to encourage Chinese visitors to explore more of Australia. Particularly given that most Chinese tourists currently only take two or three domestic flights while in Australia, and don’t generally disperse beyond the main attractions. Fortunately, Joyce knows that realising such a plan won’t happen overnight: “We’re happy to develop a route if it’s a new route and take a couple of years to make money.’’
Joyce’s quote highlights an important point for all businesses – making the most of the China opportunity should be a long-term plan. This is especially true for tourism operators wanting to target Chinese independent tourists. The old adage “there is more than one way to skin a cat” definitely applies, and I know first-hand that it can be quite overwhelming working out where to focus your efforts, as Jing Daily’s recent article Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses explains.
Fortunately, there is help out there. If you’re ready to take on the Chinese market like Qantas, get in touch with us for a free consultation today to see what we can do to assist.
We hope you enjoy this week’s Round-Up.
Australia and New Zealand focus:
- Chinese tourists key to Qantas growth in domestic market: Qantas chief executive Mr Joyce has stated that ferrying Chinese visitors around the country is central to maintaining the group’s balance sheet, and investor confidence. The airline and its subsidiary Jetstar control about two-thirds of the domestic market. See also Qantas Finds Tonic in Cathay’s Poison as Chinese Tour Australia
- Top Australian tourist sites hit by stolen credit card scam: Top Australian tourist attractions are being targeted by an organised crime syndicate using stolen credit cards and popular Chinese social media portal WeChat to run a multimillion-dollar ticketing scam. While authorities are closing in on the syndicate, they have warned tourists that if the price for a ticket on WeChat looks too good to be true, it probably is.
- Challenges for Chinese tourism growth should prove temporary in NZ: The trend in Chinese arrivals to New Zealand has flattened off markedly in the past 12 months. If it’s partly due to capacity constraints, the newly agreed lift in the weekly cap on flights to and from China could provide a second wind.
- Chinese celebrities visit Narrabri Shire to hunt the yowie: A Chinese reality TV show with an audience of some 44 million visited northern NSW’s Narribri last week to look for the Australian yowie.
- Korea loses appeal for Chinese travelers: South Korea has dropped from 3rd most popular destination for Chinese travelers to 16th, according to Ctrip data. The drop has been linked to Korea’s decision to host the US anti-missile shield Terminal High Altitude Area Defense (THAAD). Ctrip also revealed that safety is the top concern when Chinese choose a destination, followed by the environment.
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses: A sobering read, Jing Daily’s Daniel Meesak has analysed the various ways tourism businesses have been told they can attract Chinese independent tourists. While there is no “get rich quick” scheme to attracting Chinese independent tourists, China Ready Now’s packages provide a great first step.
- ‘Have smartphone, will travel’ is mantra of new Chinese tourists: Ctrip can now connect Chinese travelers visiting the same destination, which is changing the way they travel and discover information.
Chinese students sip secrets of Burgundy winemaking in French hills: Nearly one-third of Dijon wine school’s students are Chinese, as wine appreciation gains popularity in the Middle Kingdom