Welcome to this week’s China Ready Now Round-Up.
This week’s newsletter is going to be a short one – I’m currently road-tripping down the Queensland coast, staying in Townsville tonight at one of Australia’s best hostels/budget hotels. Today we stopped by an amazing waterhole about one hour south of Cairns called the Babinda Boulders. See the image above for an idea of what we experienced. Unsurprisingly, very few Chinese tourists – but who knows, that my change after my posts on Chinese social media and the favourite websites used by Chinese for travel inspiration!
In this week’s Round-Up, Chinese tourists increased numbers and retail spending are propping up Australia’s retail sales figures, and the Gold Coast has some interesting plans to further increase it’s standing among Chinese tourists. Internationally, my favourite article this week was one by Michele Galeotto at Design Hotpot who wrote a great introduction piece on Chinese tourists – if you just read one article from this week’s email make it that one.
Enough from me, enjoy the Round-Up, and please do get in touch if you have any questions about Chinese tourism or want to find out how you can start attracting more independent Chinese tourists.
We hope you enjoy this week’s Round-Up.
Australia and New Zealand focus:
- Chinese tourists are coming to rescue Australia’s sluggish retail sales: Australia’s sluggish retail sales are about to get help from international tourism led by China, according to analysis by Deloitte. Shopping by tourists is a bright spot in an otherwise bleak landscape of record low wage growth, high levels of household debt, and uncertainty over interest rates and house prices.
- Gold Coast Tourism chair Paul Donovan calls for more karaoke in Surfers to cater for Chinese tourists: More neon, more karaoke bars and a giant flying fox the length of Cavill Mall. They are all ideas to take a resurgent Surfers Paradise — the tourism heart of the Gold Coast — to the next level.
- Logo available to celebrate China Australia Year of Tourism: Australian tourism events and businesses are being encouraged to participate in this year’s China Australia Year of Tourism by co-branding their product with the Year of Tourism logo. The logo can be downloaded from Tourism Australia’s online image gallery.
- Less instant noodles and more local food: the second wave of Chinese outbound travel: Michele Galeotto at Design Hotpot has written a great introduction piece on Chinese tourists and their travel motivations. Nothing new, but he’s condensed a lot of recent reports on Chinese tourism into one post.
- How China’s Airbnb copycats beat the Silicon Valley titan at its own game: Airbnb was founded in San Francisco in 2008, but their China office didn’t open until last year – by which time scores of Chinese firms had copied its business model. This article examines some of Airbnb’s biggest rivals in China.
- Chinese Tourists in Moscow Urged Not to Hug Russian Children: The Chinese Embassy in Moscow is urging Chinese tourists not to try and touch or hug Russian children when visiting the capital. Other helpful tips include asking Chinese tourists not to climb on trees or monuments, not to speak loudly while on the Moscow metro, and to queue correctly in shops and restaurants.
- To attract Chinese tourists, follow China’s lead on smart tourism: China’s national tourism authority has released its five-year plan on smart tourism, which states that all top-rated scenic spots in China should provide online booking services, electronic tour guides and free Wi-Fi to tourists by 2020.