Weekly Round-Up (22 May 2017)

Welcome to this week’s China Ready Now Round-Up.

China’s most popular app, WeChat, is constantly evolving and expanding, and it has been a little while since I’ve updated you on the latest developments. So today I thought I would do just that – this is what’s new:

  • We all know that WeChat is extremely popular amongst Chinese, but did you know that it is even more popular amongst foreigners in China? According to parent company Tencent, foreigners in China send 60% more messages, 42% more voice chat and 13% more video chats than local Chinese users of WeChat. More evidence that the app may be able to succeed in expanding internationally.
  • Last week Tencent also reported that monthly active users of WeChat grew by 23% in the past year to 938 million. The increase in total revenues for the first quarter was even more impressive – 55% more than in Q1 2016 (total of USD $7,182 million).

wechat monthly active users

  • WeChat has introduced a new “search” feature, which could change China’s internet. The feature collects all the content published to WeChat (and more), and makes it easier for everyone to discover.
  • Tourism Australia reported last week that their WeChat and Weibo accounts reached over one million followers in April. Tourism Australia’s WeChat account numbers doubled between November 2016 to May 2017 to approximately 300,000 and each article attracts 20,000 to 35,000 views on average.

So the real question is: are you on WeChat? And if not, why not? I’d love to hear from you!

And if you want to start producing great content for publication on some of the biggest WeChat accounts in Australia, get in touch for a free consultation to find out about our latest service.

I hope you enjoy this week’s Round-Up.

Australia and New Zealand focus:

  • Sinorbis raises $2.3 million to launch platform helping businesses market to China: Sydney-based consultancy Sinorbis has announced a new cloud platform to help businesses access China. The platform will help marketing agencies assist their clients in breaking into the Chinese market by tracking their performance on Chinese-language search engines and through in-built search engine optimisation.
  • Townsville on China tourism list: A recent visit by Ctrip representatives to Townsville and Magnetic Island has seen a spate of new tourism businesses added to the platform. Ctrip is the biggest OTA in China and sells more than 900 million room nights worldwide, so being listed on the website is the first step for any Australian hotel that wants to welcome more Chinese guests.
  • New Zealand Slashes Chinese Tourism Forecast, Denting Outlook: Spending by Chinese tourists will rise to NZ$3.73 billion by 2022 from NZ$1.65 billion last year, according to the Ministry of Business, Innovation and Employment’s latest annual forecasts. That’s 30 percent less than forecast last year, with the ministry explaining the downgrade is due to “significant geopolitical risk around the China market”.

International focus:

  • WeChat allows content sharing with banned Facebook, Twitter: Internet giant Tencent Holdings has enhanced the functions for domestic Chinese WeChat users by allowing them to synchronise their Moments contents simultaneously to Facebook and Twitter, which are banned in China.
  • How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home: A new report by “digital intelligence” firm L2 discusses ways brands can be targeting consumers online both during their journey overseas and before they set off. The report notes that for Chinese consumers, “their phone is their number one travel accessory” – so if you’re not mobile-friendly, you’re missing a huge opportunity.
  • Thieves target Chinese tour group in Rome: China’s Global Times has reported on some more incidences of Chinese tourists in Europe having their possessions stolen. With safety and security being the most important consideration for Chinese when they travel, these stories can have a big impact.

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

Leave a Reply