Welcome to this week’s China Ready Now Round-Up.
Did you know that there are now 15 Chinese cities with direct flights to Australia? Yes, 15 cities – up from just 3 in 2011 (Beijing, Shanghai and Guangzhou). What do you know about Shenyang, Fuzhou, Wuhan, Kunming, Nanjing, Hangzhou, Changsha, Xiamen, Shenzhen or Qingdao?
Qingdao for instance, which will have direct flights to Sydney from next month with Beijing Capital Airlines, is a city of some 9 million in China’s eastern Shandong Province. The city’s name literally means “greenish-blue island”, but it is not an island at all. However, it is famous for something else which comes in green…the iconic Tsingtao Beer!
The Tsingtao Brewery was founded by German settlers in 1903, during the period that Qingdao was colonised by the Germans. One other interesting fact about Qingdao is that it is home to the world’s longest sea bridge, the Jiaozhou Bay Bridge.
You better start learning a thing or two about these cities, because you’re going to see more Chinese guests coming from these cities and their provinces in the years ahead. Jetstar recently noted that the number of Chinese travelling overseas was forecast to be 800 million or more by 2034. If Australia kept its 1 per cent share, that would translate to 8 million Chinese visitors PER YEAR.
I’ll be putting together a piece shortly summarising a few things to know about each of the Chinese cities that have direct flights to Australia, so that you can better relate to your Chinese guests from these cities. But to find out even more on how your business can attract free and independent Chinese guests from these cities, get in touch for a free consultation.
I hope you enjoy this week’s Round-Up.
Australia and New Zealand focus:
- China Australia: A marriage of more than convenience: If ever a relationship was conducted in a house of smoke and mirrors, it is the China-Australia one.
- Qantas eyes China growth but seeks balance: The Chinese travel market is expected to grow at a compounded annual growth rate of 13% over the next decade, which makes it a market Qantas cannot ignore. However, the airline will not ignore growth in some other important markets like Japan and US, according to CEO Alan Joyce. Meanwhile, Qantas’s budget airline Jetstar has announced that it will be flying non-stop between Australia and China under a new charter arrangement before the end of the year. And Darwin wants to become the seventh Australlian city to have direct flights to China.
- Chinese employers choose Australia to reward workers (paywall): Australia is shaping as the new hot destination for Chinese “business incentive” trips – where multinational companies reward employees for hard work, loyalty and achieving sales targets.
- Chinese tourists’ crime concerns rising, New Zealand tour guide says: A Chinese-made anti-crime advertisement that said New Zealand was becoming a criminal paradise has been clicked on more than 15,000 times in the social media platform WeChat since its release on Saturday. While the numbers are still relatively small by Chinese standards, it highlights the importance of perception and will require careful management by NZ tourism authorities to ensure concerns by Chinese tourists are addressed.
- Chinese Tour Groups Suck – In Defense of Chinese Tour Groups: Panpan Wang, a Chinese-American entrepreneur has written this heartwarming account of his parent’s generation, many of whom are now able to travel internationally for the first time, and yes, they do it in group tours! Find out why.
- China Mobile Payment Report 2017: iResearch released a report about the Chinese mobile payment market this month. 2 statistics to note: 1. Alipay and TenPay (WeChat) together make up for 92% of the mobile payment market. 2. Mobile payment transaction increased 381% to RMB58.8 trillion (AUD$11.4 trillion) in 2016 and are expected to grow at a 68% growth rate in the next 2 years.
- Winning the new Chinese travellers: This article contains “four emerging insights to win Chinese travelers”. To save your reading the article, here they are: 1. Experiential is the new basic. 2. Provide ‘purpose-driven’ tours. 3. Design the authentic culture trail. 4. Create services around mobile.