Welcome to this week’s China Ready Now Round-Up.
This past weekend I showed two travel editors from China’s largest online travel agency, Ctrip, around Sydney. In addition to the standard sights such as the Opera House, Hyde Park, St Mary’s Cathedral and Sydney University’s Great Hall, we visited parts of Sydney that most Chinese tourists don’t get to see. Laneway cafes, restaurants serving “bush tucker”, street-art filled back alleys and hidden bars all featured.
They loved their time here – and their itinerary reflected the broader trend occuring in Chinese tourism towards “live like a local” experiences – even if that means invading golf courses to take photos of the wildlife! They represent the start of something huge for Australia’s tourism industry, which is already growing three times faster than the rest of the Australian economy.
And where is all this growth coming from? You guessed it – Asia! Just three Asian countries (China, Korea and Japan) accounted for almost a third of all tourist expenditure in Australia in the past 12 months.
Engaging with these Asian tourist trend-setters doesn’t have to be hard, there are so many things that local businesses could do! Whether it is providing a special deal, offering something unique that they can’t get anywhere else, or catering to their specific travel needs, the important thing is, do something!
If you are ready to “do something”, we’re here to help. Get in touch for a free consultation, and start attracting more Chinese independent tourists today!
We hope you enjoy this week’s Round-Up.
PS Stay tuned for a post later this week on 5 Mandarin phrases for all tourism operators!
- Asian visitors fuel $38.8 billion tourism boom in Australia: Just three Asian countries account for almost a third of all tourist expenditure in Australia. Visitors from China, Korea and Japan are now worth a combined $12.3 billion to the Australian economy, with Chinese tourists the biggest contributor.
- Sydney Airport: Chinese passengers are largest foreign inbound group with 15% stake: This figure is expected to increase with the new bilateral agreement between Australia and China which removes all capacity restrictions on airlines flying to and from both countries.
- New Golf Course Hazard: Chinese Tourists Chasing Kangaroos: Golfers at courses around Australia are increasingly finding a new obstacle to deal with – Chinese tourists looking to take photos up close with wild kangaroos! Some golf courses are capitalising on this through roo-watching tours.
- Adelaide signs on to Chinese social media giant: As Adelaide finally joins other major Australian capitals with a direct air link to China, the city council is seeking to harness the power of WeChat to make sure visitors can navigate the streets and make sense of local attractions.
- Alipay steps up mobile payments expansion in Australian stores: Alipay is gearing up to further expand into Australia’s retail sector through its collaboration with Quest Payment Systems. The Melbourne-based Quest announced that it had become the first payments technology provider to implement a large-scale roll-out of Alipay’s systems to Chemist Warehouse stores throughout Australia.
- Chinese travelers changing international tourism market: After more than a decade of rapid growth, the Chinese outbound travel market is seeing more Chinese travelers who are independent, sophisticated and eager to seek out new experiences. As a result, according to one expert, “the easy harvest of low hanging fruit seems to have come to an end.”
- Alipay expands Europe reach to serve Chinese travelers: “Our users’ lifestyles are increasingly global.”
- China’s First Tourist: How President Xi Jinping is changing the travel industry: “The Chinese president can be more effective than a tourism board campaign for attracting Chinese tourists.”