Welcome to this week’s China Ready Now Round-Up.
In last week’s blog post I wrote about how tourism operators can take advantage of WeChat’s payment platform, WeChat Pay, to attract more Chinese tourists to their businesses. For hotels, tour operators, restaurants, retailers and tourism destinations, WeChat Pay and it’s competitor Alipay represent a fantastic opportunity to generate more sales and make it easier for Chinese to transact with your business. Alipay is expected to be among one of the first services offered by Alibaba when its office opens in Melbourne later this year. WeChat Pay, on the other hand is already available, through third-party companies such as RoyalPay – who recently signed a deal with ASX-listed Novatti Payments which will help them grow their operations in Australia.
Going hand-in-hand with providing mobile payment options, it is increasingly evident that businesses need to be engaging with Chinese tourists online – before, during and after their trips. A report released last week highlighted the importance of Chinese travel websites such as Ctrip, Qunar and Mafengwo for hotels, restaurants and attractions who want to attract Chinese tourists. It is no longer enough to just monitor your TripAdvisor reviews. Particularly for hotels, knowing your reputation on Ctrip is crucial, as it is now the third most used platform for hotel reviews.
Although Ctrip and these other Chinese websites may look confusing, China Ready Now is here to help. We can provide an accurate summary of your online Chinese presence and reputation, at an affordable price. Contact us today for a free consultation – and start getting ready for China now.
- WeChat Pay grows in Australia through new tie-up: The ASX-listed payments fintech Novatti has signed a deal with the RoyalPay Australia, a start-up which has begun rolling out software to Australian merchants to allow Chinese shoppers to pay for goods and services with their mobile phones via WeChat.
- Alibaba’s Ma and Austrade in deal to promote Australian fare: Chinese e-commerce giant Alibaba will step up its promotion of Australian meat, dairy, seafood and other fresh food into the Chinese consumer market through its online trading platforms as part of a deal signed in Hangzhou last week.
- Australia China Business Council says integration of economies entering intense phase: The Australian tourism industry is set to be a key beneficiary as China’s economy moves from investment stimulus to domestic consumption, according to a new report released by the Australlia-China Business Council.
- Tourism players told to tap Chinese travel sites: Hoteliers, restaurants and attractions can no longer just monitor their TripAdvisor reviews, according to a recent report. Chinese sites now also need to be taken into account by any business looking to attract the millions of Chinese visiting Australia every year.
- Rise of Chinese tourists drives APAC tourism boom: According to CBRE Research, the two megatrends currently reshaping the regional hospitality industry are: 1, increasing numbers of Chinese tourists, and 2, the growth of shared accommodation.
- Record 133 million Chinese tourists to travel out of mainland this year: Chinese tourists are increasingly heading further abroad than Greater China to destinations such as Thailand, South Korea and Japan. Eastern Europe, South America, and Central Asia will also become popular outbound destinations in coming years.
- China’s Millennial Travelers Inspire Digital-First Marketing Approach: A new paper by Meliá Hotels International titled suggests that hoteliers are having to think beyond the basic profile of a Chinese tourist and engage with Chinese millennials on WeChat, Weibo and travel websites such as Ctrip, Qunar and Dianping.