Weekly Round-Up (14 June 2017)

Welcome to this week’s China Ready Now Round-Up.

There has been a lot of talk about Chinese soft power in Australia this last week, following this documentary on Four Corners. Australians have traditionally taken a very passive view of the role and influence of Chinese people in Australia, which is to our own detriment. There are amazing opportunities available, right on our own doorstops, if we better engage with the Chinese communities that have already decided they love Australia so much that they want to move here.

With all the current negativity, I really do believe that the tourism industry can play a positive role, by bringing people together and appreciating other cultures. Isn’t that what travel is all about? What are your thoughts?

But if we are going to engage better with Chinese communities in Australia and bring people together, we need to understand how to reach them. Wanning Sun, a professor at UTS, recently wrote about Chinese language media in Australia and the opportunities they present:

For business sector wishing to access the Chinese market, it is crucial to target Chinese social media platforms (in particular, WeChat) to explore business opportunities and seek to expand clientele in the Chinese community (in both Australia and mainland China) by recruiting bilingual staff or engaging specialist consultants with relevant linguistic, cultural and technological skills and knowledge.

So, what are those social media platforms you ask? Well, they’re not the ones we’re used to in Australia. Today I saw a really great illustration of all the different Chinese digital marketing platforms, comparing them with what is used in Australia, at the China Australia Milennial Project’s See the Future: China Innovation Update. So I’m sharing it with you today, with permission from Sinorbis. Next week I’ll try to dissect it a bit more for you.

chinese digital marketing

To find out more about Chinese digital marketing and how your business can engage with Chinese communities in Australia, get in touch for a free consultation.

I hope you enjoy this week’s Round-Up.

Australia and New Zealand focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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