Welcome to this week’s China Ready Now Round-Up.
As we enter the last couple of weeks of 2016, it is worth reflecting on some of the achievements of the Australian tourism industry in the past 12 months. Most significant perhaps is the sheer number of international visitors now coming to Australia – over 8 million in the year to September. Pretty amazing considering that we hit the 7 million mark only 18 months ago.
The great news is that almost half of those international visitors are here for a holiday. This is even more so the case for Chinese visitors – almost 6 out of 10 of them came here for a holiday. So, how can your business welcome these Chinese holiday-makers? A great first step is being able to say a few phrases in Mandarin, to break the ice and show your Chinese guests that you appreciate their business. Last week I published a post on 5 Mandarin phrases that all tourism operators should know written by Lucy Lu, a Melbourne-based Chinese teacher. Lucy’s article will help you get from just being able to say “ni hao” to really impressing your Chinese customers in no time! Have a read and let me know your thoughts – we’ll be producing more content like this in 2017.
This will be the last Round-Up for the year. I’ll still be around though, so please get in touch if there is anything China Ready Now can do to help you succeed with Chinese tourists. For those readers who are celebrating, wishing you a Merry Christmas, and a Happy New Year to all!
We hope you enjoy this week’s Round-Up.
- Tourism Australia deepens relationship with China Southern Airlines: Tourism Australia and China Southern Airlines have signed a new partnership agreement that will accelerate their marketing activities in China. In the past 12 months, China Southern Airlines has increased capacity to Australia by 35%.
- The Australian destinations international travellers love: Almost half of the record 8 million international visitors to Australia in the last year came here for a holiday – but for Chinese visitors, the percentage of holiday-makers was much higher. Read on for more insights from TripAdvisor data.
- Brisbane ‘comes of age’ with first-ever direct flights to Shanghai: Brisbane now has direct fights to Shanghai following the first flight by China Eastern Airlines on Saturday. Four flights a week are scheduled, bringing an extra 18,000 Chinese visitors to Brisbane a year. Daily flights will commence later in 2017. Meanwhile, Chinese visitors to Queensland have increased by 34% in the past 12 months.
- Despite Global Political Happenings, Security and Currency Rates Most Likely to Affect Chinese Tourist Behavior: Political happenings in the United States and Europe will have an effect on Chinese tourism behaviour, but how exactly? Renee Hartmann from China Luxury Advisors looked into the issue.
- Chinese Airlines’ Low Fares Dealing Blow to Legacy Carriers on Long-Haul Flights: China’s biggest carriers have opened scores of long-haul routes in recent years and are improving service standards. With some of the lowest long-haul fares ever seen, can foreign carriers keep up with Chinese airlines?
- Stronger Together: Nordic Tourism Boards Teaming Up in China: In an effort to strengthen their standings in the Chinese tourism market, the tourism boards of Denmark, Finland, Norway, and Sweden are cooperating in China to punch above their weight in an increasingly competitive market.
- International hotel brands rush to pivot towards China’s domestic travelers: “The Chinese travellers want the international brand, but they also want a localised experience.”