Weekly Round-Up (19 June 2017)

Welcome to this week’s China Ready Now Round-Up.

A recent report by Deloitte noted that tourism is one of Australia’s “Fantastic Five” industries and the second best key sector of the Australian economy for growth. It is expected that Australia’s tourism industry will grow just over 400% between 2013 to 2033. And much of this growth is expected to come from Chinese visitors – whose numbers have increased 380% in the last decade. More importantly, their spending has increased even more rapidly – some 660% since 2006.

But there are signs of slowing – the latest Tourism Research Australia International Visitor Survey shows that visitors from China increased by 12% in the year to March 2017, still good double-figure growth but down off its peak of 20%+ increases just over a year ago. For some states, the results are even worse – Queensland saw just a 6.7% increase in Chinese visitors, while Victoria was not far behind with just 7.3% growth in the year to March 2017.

This is not alarm bells time, but it is clear that Australian tourism businesses will need to work harder to attract the shifting demographics of Chinese visitors and encourage them to spend. Tourism and Events Queensland has got the message, recently setting up a portal on Ctrip for the state’s attractions, the first time an Australian state tourism body has done so. But it is up to every business, regardless of their size, to ensure that they are doing something, anything, to attract Chinese customers. Doing so doesn’t have to be difficult – that’s why I set up China Ready Now! To find out how your business can attract Chinese guests, get in touch for a free consultation.

I hope you enjoy this week’s Round-Up.

PS I’ll be guest speaking on a webinar tomorrow hosted by SiteMinder, on “How to attract Chinese travellers to your hotel” – click here to register for free.

Australia and New Zealand focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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