Weekly Round-Up (19 September)

Welcome to this week’s China Ready Now Round-Up.

Here’s a trivia question for you – name 15 Chinese cities. No cheating and looking at the map below!

If you weren’t able to do it, don’t stress – most Australians wouldn’t be able to. But perhaps they should – because that’s how many Chinese cities will have direct flights to Australia by the end of the year. Pretty amazing considering that as recently as 2010, only 3 cities – Beijing, Shanghai and Guangzhou – had direct flights here.

Since then, Nanjing, Wuhan, Fuzhou, Xiamen, Shenzhen, Chengdu, Chongqing, Changsha and Xi’an have all joined the party. By the end of the year, Kunming (the “Spring City”), Hangzhou (home of Alibaba and West Lake) and Qingdao (the eponymous hometown of Tsingtao Beer) will also offer direct flights to Australia.

Source: The Australian
Source: The Australian

These direct flights are important for two reasons.

Firstly, it means a greater percentage of Chinese visitors to Australia will be coming from second and third tier cities. Not long ago, you could guess that most Chinese coming to Australia were from either Beijing, Shanghai or Guangzhou. This is no longer the case. Hotels, tourist attractions and other tourism businesses could all benefit from learning a bit about these other Chinese cities – even just a fact or two will impress your Chinese guests and give them “face”. I recently met some Chinese travellers from Nanjing, and they were so excited to meet an Australian that knew (and had been to) their city – they even posted about it on WeChat!

Secondly, it means Chinese visitors will increasingly be dispersing beyond just Sydney and Melbourne. Other capital cities and regional locations have a great opportunity to present themselves to these new arrivals and the growing number of repeat Chinese visitors (already representing approximately 46% of arrivals).

As Bernard Salt pointed out last week, this is not some flash-in-the-pan phenomenon. Chinese visitors will overtake New Zealanders as our largest source of arrivals by early 2017, and from there, the only direction is up. There are still many Chinese cities that present untapped markets for direct flights to Australia, and a growing middle class that want to experience Australian life. We can help you communicate your tourism story to them – contact us today for a free consultation.

Australian news:

International news:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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