Welcome to this week’s China Ready Now Round-Up.
Here’s a trivia question for you – name 15 Chinese cities. No cheating and looking at the map below!
If you weren’t able to do it, don’t stress – most Australians wouldn’t be able to. But perhaps they should – because that’s how many Chinese cities will have direct flights to Australia by the end of the year. Pretty amazing considering that as recently as 2010, only 3 cities – Beijing, Shanghai and Guangzhou – had direct flights here.
Since then, Nanjing, Wuhan, Fuzhou, Xiamen, Shenzhen, Chengdu, Chongqing, Changsha and Xi’an have all joined the party. By the end of the year, Kunming (the “Spring City”), Hangzhou (home of Alibaba and West Lake) and Qingdao (the eponymous hometown of Tsingtao Beer) will also offer direct flights to Australia.
These direct flights are important for two reasons.
Firstly, it means a greater percentage of Chinese visitors to Australia will be coming from second and third tier cities. Not long ago, you could guess that most Chinese coming to Australia were from either Beijing, Shanghai or Guangzhou. This is no longer the case. Hotels, tourist attractions and other tourism businesses could all benefit from learning a bit about these other Chinese cities – even just a fact or two will impress your Chinese guests and give them “face”. I recently met some Chinese travellers from Nanjing, and they were so excited to meet an Australian that knew (and had been to) their city – they even posted about it on WeChat!
Secondly, it means Chinese visitors will increasingly be dispersing beyond just Sydney and Melbourne. Other capital cities and regional locations have a great opportunity to present themselves to these new arrivals and the growing number of repeat Chinese visitors (already representing approximately 46% of arrivals).
As Bernard Salt pointed out last week, this is not some flash-in-the-pan phenomenon. Chinese visitors will overtake New Zealanders as our largest source of arrivals by early 2017, and from there, the only direction is up. There are still many Chinese cities that present untapped markets for direct flights to Australia, and a growing middle class that want to experience Australian life. We can help you communicate your tourism story to them – contact us today for a free consultation.
- Move over New Zealand, here comes the Chinese middle class: By the end of this year, Australia will have direct flight connections into 15 cities in China. As more flight paths come online, Chinese tourist numbers continue to rise rapidly. They are set to overtake the Kiwis as our largest source of visitors by early next year.
- New South Wales partners with Hainan Airlines to attract more Chinese tourists: Twice-weekly direct flights between Changsha and Xi’an to Sydney commenced last Tuesday, which will see an additional 52,000 Chinese tourists annually arriving in New South Wales.
- Chinese group Wanda pulls pin on direct flights to Gold Coast: A setback for Gold Coast tourism, with Wanda deciding to stop the twice weekly flights operated by Jetstar. The service has operated for the past 12 months at 85% capacity. Jetstar noted that it expects to announce new services from Wuhan shortly.
- A ‘Silver Wave’ Of Elderly Chinese Is Hitting The Outbound Tourism Industry: There are over 200 million Chinese citizens aged 60+, and like all Chinese, they want to travel. However, few destinations in Europe, the US or Australia are addressing their needs, presenting a great opportunity for first-movers.
- Vineyards Cash In on Chinese Tourism Boom: New Zealand’s vineyards are proving popular with tourists, with almost 612,000 foreigners visiting them in the 12-months to June, 11% more than a year earlier. Wine buffs typically stay longer and spend more in the country. With Chinese being the second largest and fastest growing tourism source, many are investing in attracting Chinese to New Zealand vineyards. (via Jing Daily)
- Nature, food and shopping: the top reasons for Chinese youths’ destination choices: Nature & hikes, tasty food, a good shopping experience, short time flight/limited time difference and price/cheap currency are the top-5 reasons China’s youth will choose a destination abroad according to an HSBC survey. (via Jing Daily)
- Hong Kong still top destination for Chinese Millennials, but South Korea and Thailand Are Catching Up: Hong Kong is still the number one destination for Chinese travellers under 35. But there’s a catch—once a young traveller has been there, they’re setting sights elsewhere, particularly on South Korea and Thailand.