Weekly Round-Up (20 February 2017)

Welcome to this week’s China Ready Now Round-Up.

The most interesting article I read in the last week was an interview with Jane Sun, the CEO of Ctrip, China’s largest online travel agent. I highly recommend you read the article in full, but here are a couple of statistics about Ctrip that might help you understand just how important this one company is for Chinese tourism.

  1. Ctrip is now the world’s second largest online travel agency by market value, following its $1.7 billion acquisition of Skyscanner last year.
  2. Almost 80% of every internet travel transaction in China leads back to Ctrip

And if that doesn’t impress you, then perhaps this quote from Sun will: “Chinese tourists are very affluent. The most expensive tour we have on a per-person per-tour level is $200,000. It took us 17 seconds to sell out. So that tells you how strong the buying power is.”

Sun wants to transform Ctrip from “a big-in-China booking service into a one-stop platform for travelers from around the world”. And given their recent acquisitions and growth, I wouldn’t bet against them achieving this goal.

In other news, Restaurant and Catering Australia has called on more Aussie restaurants and cafes to have their menus translated into Chinese. If you know a restaurant and cafe that could benefit from having a translated Chinese menu, put them in touch with us for a special deal. For that matter, if you know of any tourism business that could benefit from being more China-friendly, tell them to get in touch with us for a free consultation!

We hope you enjoy this week’s Round-Up.

Australia and New Zealand focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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