Welcome to this week’s China Ready Now Round-Up.
The most interesting article I read in the last week was an interview with Jane Sun, the CEO of Ctrip, China’s largest online travel agent. I highly recommend you read the article in full, but here are a couple of statistics about Ctrip that might help you understand just how important this one company is for Chinese tourism.
- Ctrip is now the world’s second largest online travel agency by market value, following its $1.7 billion acquisition of Skyscanner last year.
- Almost 80% of every internet travel transaction in China leads back to Ctrip
And if that doesn’t impress you, then perhaps this quote from Sun will: “Chinese tourists are very affluent. The most expensive tour we have on a per-person per-tour level is $200,000. It took us 17 seconds to sell out. So that tells you how strong the buying power is.”
Sun wants to transform Ctrip from “a big-in-China booking service into a one-stop platform for travelers from around the world”. And given their recent acquisitions and growth, I wouldn’t bet against them achieving this goal.
In other news, Restaurant and Catering Australia has called on more Aussie restaurants and cafes to have their menus translated into Chinese. If you know a restaurant and cafe that could benefit from having a translated Chinese menu, put them in touch with us for a special deal. For that matter, if you know of any tourism business that could benefit from being more China-friendly, tell them to get in touch with us for a free consultation!
We hope you enjoy this week’s Round-Up.
Australia and New Zealand focus:
- Chinese tourists drive tourism record, more than two arrivals per minute: Four decades ago, 10 visitors from China arrived in Australia each week. During 2016, the same number arrived every five minutes. In the past decade, Chinese tourism has grown by 284%. See also Australia still ill-prepared for influx of Chinese tourists over next decade
- Fung family eyes Australia hotel plan amid mainland tourist flood: South China Morning Post recently interviewed Justin Fung, chief executive of development and investment business Aquis Australia. His family company is behind the $440 million Pacific Point project on the Gold Coast. The 48-storey, six-star beachfront hotel will be the largest non-casino resort project in Australia with 580 rooms.
- Aussie restaurants start to use Chinese language menus to attract tourists: More Australian restaurants, cafes and wineries should offer Chinese language menus to capture a larger slice of the immense Chinese outbound tourist market, according to Restaurant and Catering Australia (RCA).
- Chinese tourists discovering NZ’s best-kept accommodation secret – motels: A new breed of more independent Chinese tourists is helping drive an explosion in the number of international visitors staying in New Zealand motels. Traditionally, less than one third of NZ motel guests were non-Kiwis, however that picture is changing fast as independent Chinese traveller numbers grow.
- Ctrip Enlists Women in Drive to Create a Travel Giant: Bloomberg has written a great feature piece on Jane Sun, the CEO of Ctrip. Ctrip is China’s largest OTA by a long margin, and this article does an excellent job of providing some background and statistics on the online travel giant.
- China’s attempt to punish Taiwan by throttling tourism has seriously backfired: Following last May’s inauguration of president Tsai Ing-wen – who is seen to be sympathetic to Taiwanese independence – Beijing has been leaning on Chinese tour operators to reduce the flow of visitors to Taiwan. However, Taiwan’s tourism industry appears to be doing alright without them, with increased visitor numbers from Southeast Asia, East Asia, and India propping up the industry.
- Hainan Airlines Bullish on International Travel from China’s Lower-Tier Cities: Hainan Airlines, China’s fourth-largest airline and largest private airline, remains bullish on global Chinese travel in 2017 and will launch 10 new flights to international destinations.