Welcome to this week’s China Ready Round-Up.
With Chinese tourists spending almost $300 billion ($A394 billion) abroad in 2015 – more than double than the US, the next largest market – it makes sense to make it easy for them to spend their yuan overseas.
This is exactly what China’s Alibaba is doing, with the company actively promoting its payment gateway Alipay to tourist-friendly merchants in key European destinations. Munich airport, for example, will soon be a sea of blue (to match Alipay’s logo), with 70 retailers recently signing up to accept the payment technology.
As Alibaba begins its Australian expansion, it seems likely that we will be the next destination to receive the Alipay make-over. But being China-ready is about more than just making it easier for Chinese tourists to pay – and that is where we come in. We provide practical training and research-driven advice, all designed to improve your online presence and attract high-spending Chinese guests to your business. Contact us today for a free consultation to see how we can help you get China-ready now.
We hope you enjoy this week’s China Ready Round-Up.
- Chinese appetite for Australian holidays drives up Mantra profits: Australia’s biggest listed operator of hotels and resorts has seen full-year net profits boosted by 21% on the back of a similar increase in Chinese visitor arrivals to Australia in the past year. Manta Group’s CEO Bob East noted that ‘the Chinese visitor market has fundamentally changing the performance of resort destinations”.
- Tourism surge as foreign holiday-makers seek ‘flights to safety’: Australia’s $107 billion tourism industry is benefiting from a “flight to safety” by Asian tourists keen to holiday away from world trouble spots.
- Virgin Australia CEO Interview: Seats, Innovation and the Chinese Market: Following investments by Chinese companies Nanshan Group and HNA Group, Virgin Australia is aiming to have direct flights to China by next June. Catering to the growing China market will require some changes, says CEO John Borghetti. See also Hong Kong Airlines to grow in Australia via Virgin Australia partnership.
- Canberra Airport hopes tourists will flood in as first international flights begin: Canberra will soon have direct flights to Singapore, with the international airport terminal set to open next month. The airport is keen to be the next Australian city to offer direct flights to China, however no date has been set for this target.
- China’s mobile payment giants are chasing their customers all the way to Europe: China’s consumers are a prized bunch: Where they go, payments providers follow. This summer, that means they’re all going to Europe.
- Chinese tourists just can’t get enough of cruises: The number of Chinese cruise ship passengers more than tripled between 2012 and 2014 to 697,000, making China the world’s seventh biggest market. Experts says it has the potential to one day take the top spot.
- Hotel alliance joint venture opens in Hangzhou, targeting independent hotels: A joint venture involving Alitrip, BTG Hotels and Shiji Information plans to transform over 1,000 independent hotels in China’s major cities within two years.
- Chinese outbound travel maintains double-digit growth: New data from China Outbound Tourism Research Institute shows a decline in travel to some European destinations following terrorists attacks is being replaced by an increase in trips to New Zealand, Australia, and the United States.