Weekly Round-Up (29 May 2016)

Welcome to the first “Weekly Round-Up” post! Every week, this post will highlight interesting articles and news stories from around Australia and the world relating to Chinese outbound tourism. Let’s get into it!

Australian articles

  • Chinese superstitions and more focus on culture could boost Australian tourism: Australian operators need to accommodate Chinese cultural superstitions to capitalise on the booming tourism market, a cultural expert says. (ABC News – Gold Coast)
  • Chinese tourists spend 40pc more on Australian products back home: Chinese tourists say they spend about 40 per cent more on Australian products after visiting the country, in a demonstration of how tourism drives bilateral economic links from trade to investment. (Australian Financial Review) (paywall)
  • $20m for tourism in Dandenongs: Malcolm Turnbull announced a $20m package for tourism infrastructure in the Dandenongs. The government says it intends to add to the record 1 million Chinese tourists who visited Australia last year by introducing 10 year multiple entry visas for Chinese tourists, making visas available in Chinese, supporting the designation of 2017 as the Australia-China Year of Tourism, and freezing the Passenger Movement Charge tourist tax at $55 (the Coalition claims it increased by 45 per cent under Labor. (The Australian)
  • Chinese tourism experts say fast, free Wi-Fi important to enhance visitor experiences: Slow, patchy Wi-Fi is damaging the Gold Coast’s visitor reputation, particularly for its biggest and most lucrative market of Chinese tourists. According to one expert, free Wi-Fi was “more important than anything”. “It is as important as their meals every day because they want to share what they are doing with their friends,” he said. (Gold Coast Bulletin)
  • Chinese Visitors To Tasmania Facing Closed Doors: Article notes that while locations such as Tasmania have a reputation among Chinese tourists as an “idyllic, untouched paradise renowned for unpolluted air, clean water and fresh seafood”, Chinese visitors still expect to have the opportunity to use the daytime hours for sightseeing and outings while fulfilling their shopping and culinary needs in the evening. Recommendation that it is much more important to understand the distinctive behavior of this new demographic of tourists and to establish how local businesses can best serve their needs appropriately. (Forbes)

Global articles

  • Millennials account for 73% of outbound tourists in China: China millennials, also known as Generation Y or post-80s and post-90s by Chinese marketers, account for 25% of the total population and 73% of outbound tourists in China according to GfK.
  • Study: Independent Chinese tourists plan to spend more and stay longer: A new study by TripAdvisor that revealed trends among China’s pool of independent travelers shows they are increasingly more experienced, as well as spending more and taking longer trips. These trends, led by China’s “free independent travelers,” or FITs, are due to increase over the next two years. (Jing Daily)

Quick Stats

  • Massive total growth: By 2025, a total number of 220 million Chinese residents will travel overseas with a total spend of $450 billion, up from 120 million residents spending $250 billion in 2015 (link)
  • Value of repeat visitors: 46% of Chinese tourists to Australia surveyed said they were return visitors, rising from 37% a decade ago (link)
  • Short trips still dominant: 40% of trips by Chinese independent travelers are only 4 to 6 nights in duration, while 34% of trips are even shorter at 3 days or less. Just over 25% of Chinese independent vacationers surveyed took trips that were more than 7 days, however that number is expected to grow (link)

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