Welcome to this week’s China Ready Now Round-Up.
Happy Chinese New Year! 新年快乐!
In today’s Round-Up, I thought I would quickly teach you how to wish your Chinese guests a Happy New Year in Mandarin. It is really easy, just 4 syllables that you need to memorise, as follows:
- 新 = pronounced “shin“, means “new”
- 年 = pronounced “nee-en“, means “year”
- 快 = pronounced “k-why“, which together with…
- 乐 = pronounced “lah“, means “happy”
Okay, all together now, loud and proud…新年快乐! See, that wasn’t so hard was it?
We are now in the Year of the Rooster. In the Chinese zodiac, the rooster symbolises hard work and resourcefulness, among other qualities. So my message to you all is to think like a rooster, and work hard with your existing resources to attract more high-spending Chinese independent tourists. For inspiration on how you can do this, Nick Henderson, director of the China Practice at Asialink Business has written a great piece this week on “How to get your business ready for Chinese tourism in the Year of the Rooster“. If you want even more ideas, the South Australian Tourism Commission recently put together a series of guidelines on Understanding China. Or, read our earlier articles on this topic here, here and here!
As John Brumby, head of the Australia-China Business Council recently advised Aussie tourism operators, “never look a gift horse in the mouth. This is a great opportunity for Australia. It’s ours to lose if we don’t get it right”.
Want to “get it right”? Then get in touch with us for a free consultation to find out how we can help!
We hope you enjoy this week’s Round-Up.
Australia and New Zealand focus:
- Chinese tourists arrive to celebrate New Year and stock cupboards: Luxuries like Luis Vuitton handbags and Ferraris are expected to make way for more mundane products such as bed sheets and body lotion as Chinese visitors descend on Australia for Chinese New Year (CNY) this week. Chinese tourists are expected to spend at least twice as much money as other international visitors during CNY. See also Australia cashing in on Lunar New Year tourism
- Chinese dominate in tourism investment: The rapid rise in the number of Chinese tourists visiting Australia – predicted to double to up to 2 million annually over the next decade – has brought with it a massive upsurge in Chinese investment in our tourism industry. A new report says that more than $8 billion has been invested from offshore since 2013, with China emerging as the dominant force. It accounted for 38% of the total investment in tourism in 2016, up from just 6% four years ago. See also Australian hotels set for two million Chinese visitors in the next decade
- How to get your business ready for Chinese tourism in the Year of the Rooster: Some great practical tips from Nick Henderson, director of the China Practice at Asialink Business.
- UnionPay locks in 20 Chinese New Year deals with Australian retailers: China UnionPay has secured nearly 20 deals with major Australian retailers and service providers to lure Chinese spending during the Chinese New Year holiday season. At David Jones for instance, a $1000 spend on a UnionPay card comes with a $150 gift card. Westfield and Myer have similar deals.
- Playing politics? Chinese tourism under scrutiny as Lunar New Year nears: Visitors from mainland down sharply for South Korea and Taiwan at a time of tensions. See also China “orders” Chinese travel agencies to boycott Japanese hotel
- Local Food Vs. Chinese Food: What Do Chinese Tourists Eat When They Travel?: Given the importance of food in Chinese culture, for most Chinese tourists, eating Chinese food will occur on their travels. However, for the younger generation who are more ambitious, sampling local food can be a bragging opportunity.
- How to Accommodate Chinese Families Traveling for the Lunar New Year: The Lunar New Year is a time for spending time with the family. A growing number of Chinese travelers are electing to spend the holiday period abroad—often together with their families. How can tourism operators serve them well?