Weekly Round-Up (31 October)

Welcome to this week’s China Ready Now Round-Up.

Australia is slipping in the race for the Chinese tourist dollar, according to a recent article in the Sydney Morning Herald. Provactively titled “Holiday in Australia? Chinese tourists would rather go to Russia“, the article notes that for Chinese package tourists, Australia is the 17th most popular destination, behind Switzerland, Germany and Russia. A lack of quality hotels being built since the “Crocodile Dundee” days of the late 1980s and early 1990s meant that accommodation options are not up to scratch by Chinese standards.


“Five-star hotels look too old, service is not so good and prices are high for what you get,” says Kevin Xu, the general manager of Grand City Tours – one of Australia’s largest Chinese travel agents. Matt Bekier, chief executive officer of casino and hotel group Star Entertainment Group, notes that Australia could do a lot more. “If you look at Australia’s market share in the flow of Chinese tourists, we’re losing market share. There are more going to Switzerland, which is harder to get to and more expensive. Capacity is a big deal. Where do they go? We don’t have the hotel rooms. There’s just not enough capacity here.”

The fact that some of China’s biggest companies, such as Dalian Wanda, HNA Group and Anbang Insurance are now investing heavily in Australia’s tourism infrastructure, indicates that the hype about Chinese tourism growth is warranted. For local players keen to capitalise on this growth, we’re here to help. To find out how, get in touch with us for a free consultation.

We hope you enjoy this week’s Round-Up.

Australian focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

Leave a Reply