Weekly Round-Up (5 December)

Welcome to this week’s China Ready Now Round-Up.

Summer has started here in Australia, and with that, peak-season for Chinese tourists is upon us. In the past week, there have been more stories of Australian retailers waking up to the lucrative market of rich Chinese already living here and the need for businesses to invest in technology to adapt to these mobile-friendly customers (paywall). None of this should be big news for readers of this blog – I’ve been writing about these topics for months now!

But what is big news is the announcement by the Australian and Chinese governments to throw open the aviation market, and remove all capacity restrictions on airlines flying to and from Chinese cities. This “open skies” agreement was unexpected, and full details are yet to be disclosed. However as the statement from Infrastructure Minister Darren Chester and Trade and Tourism Minister Steven Ciobo notes, this historic agreement “offers boundless opportunities for Australian tourism and trade”. With China’s outbound travel market to double to over 200 million travellers by 2022, this agreement should help Australia snare a larger slice of the market.

We’ll keep you up to date with further details on the agreement as they emerge, but for now, it’s time to knuckle down and prepare for a busy few months – are you ready to welcome more Chinese tourists this summer? We’re here to help – get in touch with us today for a free consultation.

We hope you enjoy this week’s Round-Up.

Australian focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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