Welcome to this week’s China Ready Now Round-Up.
Summer has started here in Australia, and with that, peak-season for Chinese tourists is upon us. In the past week, there have been more stories of Australian retailers waking up to the lucrative market of rich Chinese already living here and the need for businesses to invest in technology to adapt to these mobile-friendly customers (paywall). None of this should be big news for readers of this blog – I’ve been writing about these topics for months now!
But what is big news is the announcement by the Australian and Chinese governments to throw open the aviation market, and remove all capacity restrictions on airlines flying to and from Chinese cities. This “open skies” agreement was unexpected, and full details are yet to be disclosed. However as the statement from Infrastructure Minister Darren Chester and Trade and Tourism Minister Steven Ciobo notes, this historic agreement “offers boundless opportunities for Australian tourism and trade”. With China’s outbound travel market to double to over 200 million travellers by 2022, this agreement should help Australia snare a larger slice of the market.
We’ll keep you up to date with further details on the agreement as they emerge, but for now, it’s time to knuckle down and prepare for a busy few months – are you ready to welcome more Chinese tourists this summer? We’re here to help – get in touch with us today for a free consultation.
We hope you enjoy this week’s Round-Up.
- Australia wakes up to lucrative new market: Chinese tourists and their spending power here are clearly important, but it’s also worth noting an even bigger potential market – Chinese expats living in Australia. Particularly for luxury goods, these (generally) young consumers are a powerful force.
- Unrestricted flights between China and Australian to inject billions into Queensland tourism: A historic new “open skies” pact between Australia and China was unveiled yesterday in a multi-billion dollar boost for tourism and trade. Queensland’s tourism industry is set to be a major beneficiary of the agreement, which will pave the way for unlimited aviation services to and from China, including at regional Australian airports.
- Sometimes no cash allowed in the new payments world (paywall): According to Tourism Australia, 53% of Chinese tourists to Australia book their holiday via a mobile device. Businesses hoping to attract Chinese consumers will need to invest in technology, particularly mobile platforms.
- Australia to Begin Rolling Out Ten-Year Visa for Chinese Tourists in December: Following on from our post last week, Jing Daily has written an informative piece on next year’s “Australia-China Year of Tourism” and the various campaigns that will be run in the coming 12 months.
- New York Dominates U.S. Destination List Among Affluent Chinese Travelers: A new survey has found that New York is the most “relevant” destination for Chinese visitors as they are attracted for both fun and practical reasons. Maui, Los Angeles, Las Vegas and San Francisco were the next 5 destinations.
- Chinese Luxury Travelers Seek out ‘Truly Unique’ Experiences That Will Impress Friends on WeChat: Paul Hicks, the CEO of GHC Asia, a communications agency that works with luxury travel and tourism-focused retail clients, recently gave his thoughts on Chinese travel trends – worth a read.
- China’s Theme Park Market to Overtake Japan, United States: According to a Euromonitor study published in the WTM Global Trends Report, China’s theme park market is poised to leapfrog market leader United States and runner-up Japan before the end of the decade.