Weekly Round-Up (5 June 2017)

Welcome to this week’s China Ready Now Round-Up.

In this week’s Round-Up, I’ve included a New York Times piece on the rise of medical tourism among wealthy Chinese. The article quotes Cai Qiang, who is widely considered the pioneer of medical travel in China. Mr Cai’s medical tourism company is one of China’s biggest, and he says that he started the company after being moved by the friendliness of Australia’s doctors and nurses when his daughter was born. That one quote highlights something that far too few Australian tourism businesses realise: to many Chinese people, Australia is not just a clean and green destination, but also a country of friendly and fun people.

This is reflected in a recent report commissioned by Destination NSW into Chinese travellers. One of the key insights of Kantar TNS’s report was the top motivations for travel outside of Asia by Chinese tourists, as shown below.

top 5 motivations for travel

The report is only 2 pages long, and although it doesn’t delve into any aspect of Chinese tourism in great detail, it is worth a read. Another key take-away from the report is that more than 4 in 5 Chinese share their holiday experiences on WeChat as they travel.

For more advice on how your business can position itself to receive more Chinese tourists by emphasising the right things (that will get shared on WeChat), get in touch for a free consultation.

I hope you enjoy this week’s Round-Up.

Australia and New Zealand focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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