Welcome to this week’s China Ready Now Round-Up.
In this week’s Round-Up, I’ve included a New York Times piece on the rise of medical tourism among wealthy Chinese. The article quotes Cai Qiang, who is widely considered the pioneer of medical travel in China. Mr Cai’s medical tourism company is one of China’s biggest, and he says that he started the company after being moved by the friendliness of Australia’s doctors and nurses when his daughter was born. That one quote highlights something that far too few Australian tourism businesses realise: to many Chinese people, Australia is not just a clean and green destination, but also a country of friendly and fun people.
This is reflected in a recent report commissioned by Destination NSW into Chinese travellers. One of the key insights of Kantar TNS’s report was the top motivations for travel outside of Asia by Chinese tourists, as shown below.
The report is only 2 pages long, and although it doesn’t delve into any aspect of Chinese tourism in great detail, it is worth a read. Another key take-away from the report is that more than 4 in 5 Chinese share their holiday experiences on WeChat as they travel.
For more advice on how your business can position itself to receive more Chinese tourists by emphasising the right things (that will get shared on WeChat), get in touch for a free consultation.
I hope you enjoy this week’s Round-Up.
Australia and New Zealand focus:
- Destination NSW releases new market research on Chinese travellers: Developed in partnership with global research agency Kantar TNS, the ‘Domesticate 2017 Snapshots’ look at the mind-sets, attitudes and motivations for travel.
- Innovative Chinese artists lighting up Sydney’s Vivid Festival with digital masterpiece: This year, for the first time, a team of Chinese digital artists who met at University in Sydney have developed a cutting edge installation, Light of Thoughts, that is wowing hoards of visitors at the festival. Vivid is also proving popular online, with a post about the festival on Tourism Australia’s WeChat account receiving over 37,000 views.
- China needs 3,200 more aircraft as travel booms: Chinese airlines will need more aircraft in the next 10 years than their entire existing stock. An extra 3,200 passenger aircraft are forecast to be needed to sate the appetite of Chinese citizens to travel abroad, whose numbers have been increasing at an annual growth rate of 17% over the last 20 years.
- The rise of the QR code and how it has forever changed China’s social habits: It’s being used to encourage tipping at restaurants, receive cash gifts at weddings…even beggars are using it to collect handouts. The little barcode is driving China’s rapid shift towards a cashless society.
- Medical tourism for China’s wealthy on the rise: Hospitals and a new generation of medical tourism companies are luring well-heeled Chinese patients away from an overburdened health care system.
- Chinese outbound tourism jumps during Dragon Boat Festival holiday: Chinese tourists made 2.71 million outbound trips during the three-day Dragon Boat Festival holiday, with the most popular overseas destinations being Russia, Thailand, Italy, Vietnam, and France.