Weekly Round-Up (6 February 2017)

Welcome to this week’s China Ready Now Round-Up.

Last night I was extremely fortunate to attend the opening ceremony of the China-Australia Year of Tourism (CAYOT) at the Sydney Opera House. And what a treat it was! The highlight of the event was the world-class Chinese concert performed by the Chinese Music Orchestra, replete with numerous solo performances of traditional Chinese instruments.

Of course, the opening ceremony was not just about the performances. Government officials from both countries spoke of the importance of the Australia-China relationship, particularly in a tourism context. To read the joint statement released by Steven Ciobo MP, Minister for Trade, Tourism and Investment and Dr Li Jinzao, Chairman of the China National, click here. There is much optimism from both Australia’s and China’s governments for CAYOT, and the articles in this week’s Round-Up reflect that sentiment.

One thing that struck me from last night’s event was the huge push by the Chinese government to encourage more Australians to visit China. And I think this is particularly important for anyone in the Australian tourism industry. You can read my updates, the articles contained within and interact regularly with Chinese tourists, but nothing will help you understand China more than a first-hand visit there. And with an ever-increasing number of direct flights between the two countries, I don’t think it has ever been cheaper to visit!

Are you interested in finding out more about China and the opportunities for your tourism business? Get in touch with us for a free consultation to find out how we can help you succeed in 2017!

We hope you enjoy this week’s Round-Up.

Australia and New Zealand focus:

International focus:

That’s all for this week’s Round-Up. For more updates during the week on Chinese tourism trends, follow us on Twitter or Facebook.

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