Welcome to this week’s China Ready Now Round-Up, and Happy New Year!
I hope you’ve had a great start to the year, and are ready for big things in 2017! Particularly for the tourism industry, 2017 is set to be massive one.
For one thing, we are now in the “China-Australia Year of Tourism”. For more on what this means, have a read of the first article in today’s Round-Up. The end result will almost certainly be increased numbers of Chinese tourists visiting Australia. It is worth remembering that Australia currently only receives 1.5% of Chinese tourists going abroad, so there is plenty of opportunity to capture a larger slice of the pie.
A few of the other articles in this week’s Round-Up highlight the potential Australia has as a destination for Chinese visitors. Firstly, as a Chinese family I took on a tour of Manly in December noted, our clean air and blue skies are an irresistable drawcard. Particularly when your entire country has issued a red alarm for “fog” (smog), as China did on 4 January. Another attractive factor for Australia is our relative safety, and increasing number of direct flight options. Add in some friendly locals, great food and wine and amazing sights, and Australia is a great position to grow Chinese visitor numbers in this “Year of Tourism”.
But with Chinese New Year approaching (it starts on 27 January), you may need to re-think how you can better service your incoming Chinese guests’ needs. Will they need more translated signs to ensure they understand how your business operates? Or perhaps your unique story could be better communicated? For assistance with translating, marketing and practical advice on Chinese tourists, get in touch with us for a free consultation – we’re here to help!
We hope you enjoy this week’s Round-Up.
PS If you’re in Sydney on 5 February, make sure to register for the opening ceremony for the China-Australia Year of Tourism here. Looking forward to seeing you there!
- China-Australia Year of Tourism 2017: What does it mean for Australians?: While some “Years of Tourism” bring few tangible benefits, that is unlikely to be the case for Australia and China in 2017. Expect to see better hotels, resorts and attractions, improved air links to China and the rest of the world, better stop-over options and maybe even more delicious Chinese cuisine options in Australia!
- Luxury hotels, great food and free wi-fi: Inside the new Chinese tourism boom (paywall): Australian tourism businesses are discovering that rising numbers of Chinese independent travellers require a level of service that we may not (yet) be ready for. As Tourism Australia managing director John O’Sullivan says, “With a market like China, because it is so big and so fast moving, you are never in absolute terms 100 per cent ready…You need to continually evolve and adapt with this market”.
- Chinese investors join tourist rush to Australia: Dalian Wanda, Forise, Nanshan and Greenland are among dozens of property developers and investors backing hotel, apartment and entertainment projects that aim to tap into a sector fuelled by Chinese tourists. See also: What’s Behind the Rise of Chinese Investors in Western Hospitality Companies?
- Beijing’s red alert smog prompts rush for flights to coastal cities with cleaner air: China’s leading travel booking site Ctrip estimates that each year about 1 million tourists travel abroad to dodge pollution. Could some of them soon be choosing to come all the way to Australia for clean air? See also: As Smog Hits China, Chinese Tourists Seek Fresh Air On Pollution Free Holidays
- Chinese Travelers’ Top Destinations in 2016: For East Asian countries, the United States, Australia and New Zealand, double-digit growth in Chinese tourist arrivals has become the new normal. Meanwhile, old favourites have begun to fall out of favor with China’s growing number of tourists. In Europe, Chinese tourists were hesitant to visit destinations such as France and Germany, and many instead opted for trips to Scandinavia and Eastern Europe—which were perceived as less affected by the recent string of terror attacks on the continent.