China Ready Now provides tourism and hospitality businesses with the best quality advice on how to cater to the growing Chinese tourist market.

Our director, Justin Steele, has a deep understanding of the Chinese tourist market stemming from decades of living in and studying China, combined with years of hands-on experience working in tourism and hospitality businesses.

He has worked in the hospitality industry in many different roles over a 12 year period, including:

  • Bell-boy at an international hotel in Nanjing, China
  • Receptionist at a 4-star hotel in Canberra
  • Bartender and receptionist at hostels in South America and Australia
  • Barista and waiter at cafes, restaurants and pubs

aboutPrior to directing China Ready Now, Justin was a corporate lawyer for a top-tier firm in Sydney, where he specialised in advising Chinese clients on investing in Australia. Justin graduated from Australian National University with a combined Bachelor of Asia-Pacific Studies (Chinese Studies) and Bachelor of Laws. He is fluent in Mandarin Chinese. Justin is also the Sydney director of the Australia-China Young Professionals Initiative, the premier platform for young professionals interested in the Australia-China relationship.

Justin is passionate about helping Australians and Australian businesses better understand China, and his do-whatever-it-takes attitude guarantees results. Get in touch today and see how he can help you!


“Justin has a great understanding of China and Chinese tourists. We would highly recommend him for any hotel, tour operator or other tourism business that is looking to target the Chinese market.

His advice on how we could welcome more Chinese guests was practical and easy to follow” (Aussie Resort, Gold Coast)

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